{"title":"Feeding Time!","description":"\u003cp\u003e\u003c\/p\u003e","products":[{"product_id":"milton-sterilising-tablets-28-pk","title":"Milton Sterilising Tablets (28 Pack)","description":"\u003ch2\u003eMilton Sterilising Tablets 28 Pack.\u003ch2\u003eMilton Sterilising Tablets. Effective on Germs to Give Maximum Protection. Sterilises in just 15 minutes.\u003c\/h2\u003e\n\u003c\/h2\u003e\u003cp\u003eMilton Sterilising Tablets are suitable for sterilising breast feeding equipment and baby feeding utensils - bottles, soothers, teething rings, weaning items etc.\u003c\/p\u003e\u003cp\u003eMilton Sterilising Tablets work fast - sterilising in just 15 minutes. Can be used at home, or on the move.\u003c\/p\u003e\u003cp\u003eMilton Sterilising Tablets kill germs including bacteria, fungi and viruses; and there's no need to rinse!\u003c\/p\u003e","brand":"Milton","offers":[{"title":"Default Title","offer_id":39578222461080,"sku":"0002873","price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/products\/milton-sterliise-tabs-large_1.jpg?v=1620742508"},{"product_id":"colic-calm-homeopathic-gripe-water-59ml-2-fl-oz","title":"Colic Calm Herbal Blend 59ml","description":"\u003ch2\u003eColic Calm Herbal Blend Homeopathic Gripe Water\u003c\/h2\u003e\u003cp\u003eColic Calm Gripe Water is safe and effective. Made with natural active ingredients, Colic Calm eases baby's discomfort often associated with gas, colic, hiccups and teething. our gentle liquid formula is the #1 seller in the USA for relief of wind and gripe.\u003c\/p\u003e\u003cp\u003eColic Calm Herbal Blend is made in the USA, and is FDA listed. It is 100% Natural. No Side Effects, but very effective in treating Colic, Reflux, Hiccups and Infant Gas.\u003c\/p\u003e\u003cp\u003eColic Calm Gripe Water is completely free of alcohol, sugar, simethicone, sodium bicarbonate (baking soda), herbal oils and extracts, wheat, gluten, soy, dairy, and animal products. \u003c\/p\u003e\u003cp\u003eOver 250,000 Testimonials worldwide!\u003c\/p\u003e\u003cp\u003eThe essential ingredients used in Colic Calm gripe water are:\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eActive Ingredients:\u003c\/strong\u003e Activated Charcoal, Cape Aloe Fluid Extract, Caraway Fluid Extract, Chamomile Fluid Extract, Fennel Fluid Extract, Blackthorn Bud Fluid Extract, Ginger Fluid Extract, lemon Balm Fluid Extract, Peppermint Fluid Extract\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInactive Ingredients:\u003c\/strong\u003e Purified Water, Sweetener: Xylitol, Glycerin, Citric Acid, Benzoic Acid, Sorbic Acid, Potassium Citrate\u003c\/p\u003e","brand":"Colic Calm","offers":[{"title":"Default Title","offer_id":39578814382232,"sku":"0096814","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/products\/colic-calm-herbal-blemd.jpg?v=1620724922"},{"product_id":"tommee-tippee-closer-to-nature-medium-flow-teats-2-pack","title":"Tommee Tippee Closer To Nature Medium Flow Teats (2 Pack)","description":"\u003ch2\u003e\u003cspan data-mce-fragment=\"1\"\u003eTommee Tippee Closer To Nature Medium Flow Teats (2 Pack)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLoved by mums and babies, the award-winning Tommee Tippee Closer to Nature teats makes bottle-feeding simple. They’re designed with your baby in mind, with an easy latch-on, breast-like teat. The Closer to Nature teats feel closer to skin and imitates the natural flex and movement of a mother’s breast for a comfortable feed.\u003cbr\u003e\u003cbr\u003e- 2x Tommee Tippee Closer to Nature Medium Flow Teats\u003cbr\u003e- Softer natural feel and easy latch-on shape\u003cbr\u003e- Made from softer touch silicone that elongates and flexes during feeding in the same way as mum's nipple\u003cbr\u003e- Mimics a natural breast feeding action\u003cbr\u003e- Natural flex teat action\u003cbr\u003e- Super sensitive anti-colic valve with advanced easi-vent technology\u003cbr\u003e- 2 pack\u003c\/p\u003e","brand":"Tommee Tippee","offers":[{"title":"Default Title","offer_id":42653561290974,"sku":"0106773","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/products\/Tommee-Med-fLOW.jpg?v=1662547500"},{"product_id":"tommee-tippee-closer-to-nature-vari-flow-teats-2-pack","title":"Tommee Tippee Closer To Nature Vari Flow Teats (2 Pack)","description":"\u003ch2\u003e\u003cspan data-mce-fragment=\"1\"\u003eTommee Tippee Closer To Nature Vari Flow Teats (2 Pack)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLoved by mums and babies, easy latch-on, breast-like teat feels closer to skin and mimics the natural flex and movement of a mum’s breast for a comfortable feed. 95% of mums reported that their baby accepted the soft silicone teat with skin-like feel and would recommend to others. *\u003cbr\u003e\u003cbr\u003eAll Closer to Nature bottle teats feature an anti-colic valve to prevent the symptoms of colic by ensuring your little one ingests more milk and less air.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Tommee Tippee","offers":[{"title":"Default Title","offer_id":42654005723358,"sku":"0106774","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/products\/Tommee-Vari-Flow.jpg?v=1662548053"},{"product_id":"tommee-tippee-closer-to-nature-baby-bottle-260ml","title":"Tommee Tippee Natural Start Baby Bottle 260ml","description":"\u003ch2 data-mce-fragment=\"1\"\u003eTommee Tippee Natural Start Baby Bottle 260ml\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eInspired by mums and designed by experts, our Natural Start Anti-Colic Baby Bottle has an extra-wide neck and breast-like teat to help your baby have the most natural bottle-feeding experience.\u003cbr\u003e\u003cbr\u003eMade from super soft silicone, the teat is Closer to Nature because it has a special breast-like shape that encourages a natural latch and prevents teat confusion when switching between bottle and breast. This works by mimicking the flex and movement of mum’s breast, allowing your baby to feed at a pace that feels comfortable and natural to them. The anti-colic valve is scientifically proven to reduce feeding discomfort† by ensuring your little one ingests more milk and less air.\u003cbr\u003e\u003cbr\u003eThanks to its brand-new design, the Natural Start baby milk bottle is now self-sterilising, making clean-ups a whole lot easier. Follow these simple steps to sterilise your bottle in the microwave in just 3 minutes:\u003cbr\u003e\u003cbr\u003eStep 1: Thoroughly clean your bottle in warm, soapy water and rinse\u003cbr\u003e\u003cbr\u003eStep 2: Fill the bottle with 50ml of cold water\u003cbr\u003e\u003cbr\u003eStep 3: Loosely place the teat, screw ring and cap back onto the bottle and pop in the microwave for 3 minutes\u003cbr\u003e\u003cbr\u003eStep 4: Remove the water inside the bottle and reassemble\u003cbr\u003e\u003cbr\u003ePlease note that the time to sterilise will change slightly based on how many bottles you place in the microwave at once.\u003c\/p\u003e","brand":"Tommee Tippee","offers":[{"title":"Default Title","offer_id":42832700801246,"sku":"0105973","price":4.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/TT-Natural-Start.jpg?v=1711724932"},{"product_id":"mam-bottle-anti-colic-2m-260ml-2pk","title":"MAM Bottle Anti-Colic 2m+ 260ml 2PK","description":"\u003ch2 data-mce-fragment=\"1\"\u003eMAM Bottle Anti-Colic 2m+ 260ml 2PK\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe MAM Easy Start™ Anti-Colic Bottle is the ideal baby feeding bottle for newborns: babies can feed at their own pace in a relaxed manner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReduces air bubbles and\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003ecolic\u003csup data-mce-fragment=\"1\"\u003e2\u003c\/sup\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eFlat soft teat\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e– like mum’s breast when breastfeeding\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIdeal for\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003ecombining with breastfeeding\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWide opening for\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eeasy filling and cleaning\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWith unique\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eself-sterilising function\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e– ideal for on the go\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePLEASE NOTE DESIGN MAY VARY, WE CAN NOT GUARENTEE CERTAIN COLOURS\/PATTERNS.\u003c\/strong\u003e\u003c\/p\u003e","brand":"MAM","offers":[{"title":"Default Title","offer_id":43828200341726,"sku":"0107365","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/products\/mam-BOTTLEANTICOLIC2PK.gif?v=1672412450"},{"product_id":"mam-teat-2pk-medium-flow","title":"MAM Medium Flow Teats (2 Pack)","description":"\u003ch2\u003eMAM Medium Flow Teats (2 Pack)\u003c\/h2\u003e\n\u003cdiv class=\"longTextItems\"\u003e\n\u003cp\u003eMAM's patented SILK Teat® is silicone with a difference, It is silky soft, no other silicone feels softer.\u003cbr\u003e\u003cbr\u003eBenefit\u003cbr\u003eThe familiar, orthodontic shape is ideal for easy switching between Mum and MAM. The SILK Teat® fits all MAM bottles and designed so that the teat does not collapse while drinking. 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Neither young nor old can resist the cute look of the little lion cub Simba.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Kiddy Cup by NUK is ideal for your baby from 12 months and up. 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Pampers Sensitive baby wipes' water-based formula provides a soft clean and mild skin protection for your baby's delicate skin. They contain 0% plastic, and are made with 100% plant-based fibres. The enzymes in pee and poo alter the skin's pH, increasing the risk of irritation and rash. Pampers Sensitive plastic-free baby wipes' unique formula is dermatologically tested and protects natural skin pH better than cotton wool and water, reducing the risk of skin irritation. Because Pampers Sensitive baby wet wipes are designed with delicate newborn skin in mind, they do not contain alcohol, perfume or dyes.\u003cbr\u003e\u003cbr\u003e- Soft \u0026amp; gentle clean for delicate skin\u003cbr\u003e- Baby wipes with 100% plant-based fibres, 0% plastic\u003cbr\u003e- Unique water-based formula that protects natural skin pH\u003cbr\u003e- 0% alcohol, perfume or dyes\u003cbr\u003e- Dermatologically tested and approved by Skin Health Alliance Dermatologists\u003cbr\u003e- Helps protect sensitive skin from irritation better than cotton wool \u0026amp; water\u003cbr\u003e- Safe for newborn skin. 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Now imagine a world in which drinks didn’t spill at all - not in your nappy bag, not on your nightstand, and not even onto your eager-to-learn child. No, it’s not a miracle - it’s Munchkin’s Miracle® 360° Trainer Cup. The first sippy cup invented with both parents and kids in mind, the Miracle® 360° Trainer Cup eliminates messes and supports kids’ dental health all at once. Drinking from anywhere around the rim, like a regular cup, helps support normal muscle development in a child’s mouth. And with no extra spouts, straws or pieces, the Miracle® 360° Trainer Cup is easy to use and even easier to clean. 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The colourful cutlery comes in a pack of 6, including three forks and three spoons, which are ideal for daily feeding. They are super smooth and gentle in your little one’s mouth. Made from hard-wearing plastic, they are durable and long-lasting. 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It's so easy, you could even say it's child's play!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAM Newborn Essentials Starter Set for Babies - Product Description:\u003c\/strong\u003e\u003cbr\u003eHigh acceptance rate for bottles and soothers,\u003cbr\u003eReduces colic symptoms in 80 Percent of babies,\u003cbr\u003eSelf-sterilises with water and a microwave,\u003cbr\u003eSoothers promote healthy development.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAM Newborn Essentials Starter Set for Babies Contains:\u003c\/strong\u003e\u003cbr\u003e1 x Easy Start Anti-Colic Bottles 160ml (Size 1 Teats);\u003cbr\u003e1 x Easy Start Anti-Colic Bottles 260ml (Size 2 Teats);\u003cbr\u003e1 x Start 0-2 Month Soothers.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Market research 2009-2022, tested with 1,643 babies.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e**Medical study 2011 \/ Market research 2010, tested with 204 mothers.\u003c\/em\u003e\u003c\/p\u003e","brand":"MAM","offers":[{"title":"Default Title","offer_id":56564505510265,"sku":"0115336","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/mam-newborn-set.png?v=1769533002"},{"product_id":"pampers-90-water-baby-wipes-60-baby-wipes","title":"Pampers 99% Water Baby Wipes (60 Baby Wipes)","description":"\u003ch2\u003ePampers 99% Water Baby Wipes\u003c\/h2\u003e\n\u003cp\u003ePampers 99% Water Plastic Free Baby Wipes provide pure skin cleaning, and help to protect your baby's delicate skin. Thanks to their special formula that helps to restore natural skin pH, and protect skin against redness, these baby wet wipes are gentler than just cotton wool \u0026amp; water. They are made with 0% alcohol \u0026amp; perfume. The formula is dermatologically tested. It is approved by Skin Health Alliance dermatologists. 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This adorable 266ml tumbler is designed for babies who are just starting to sip on their own.\u003c\/p\u003e\n\u003cp\u003eCrafted from lightweight, 100% premium silicone, the Infantino My 1st Tumbler is perfectly sized for tiny hands. It features a two-piece, leak-resistant straw which includes a smart valve - ensuring smooth liquid flow and preventing spills, even if the tumbler is turned upside down.\u003c\/p\u003e\n\u003cp\u003eThe no-pull-out straw features a soft silicone tip, making it ideal for those initial precious sips. It also has a handle for easy carrying and fits most cup holders, so it’s always within reach.\u003c\/p\u003e\n\u003cp\u003eCleaning Infantino My 1st Tumbler is simple - simply disassemble and place it on the top rack of your dishwasher or handwash with warm, soapy water.\u003c\/p\u003e","brand":"Infantino","offers":[{"title":"Default Title","offer_id":63764741849465,"sku":"0116222","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/my-1st-tumbler.jpg?v=1781516802"}],"url":"https:\/\/gordonsdirect.com\/collections\/baby-feeding-products\/infantino.oembed","provider":"Gordons Direct","version":"1.0","type":"link"}