{"title":"Baby Shampoo","description":"\u003cp\u003e\u003c\/p\u003e","products":[{"product_id":"childs-farm-baby-shampoo-body-wash-baby-soft-scent-250ml","title":"Childs Farm Baby Shampoo \u0026 Body Wash Baby Soft Scent 250ml","description":"\u003ch2\u003eChilds Farm Baby Shampoo \u0026amp; Body Wash Baby Soft Scent 250ml\u003c\/h2\u003e\n\u003cp\u003eCreated specifically to nurture and protect baby’s delicate skin, Childs Farm’s Baby Shampoo \u0026amp; Wash gently cleans little ones from head to toe whilst supporting the skin's natural barrier. The gentle formula contains a blend of naturally derived cleansers and has a mild, comforting baby-soft scent. Fuss-free washing and giggles guaranteed!\u003c\/p\u003e\n\u003cp\u003e• Clinically proven to be kind and mild, and support the skin barrier\u003cbr\u003e• Tear-free, sulfate-free formula\u003cbr\u003e• Leaves skin and hair feeling hydrated and nourished\u003cbr\u003e• Formulated with 96% natural origin ingredients*\u003cbr\u003e• Enriched with skin-soothing aloe vera and cucumber\u003cbr\u003e• Dermatologist and Paediatrician approved\u003cbr\u003e• Suitable for newborns and upwards, sensitive skin and also suitable for people who may be prone to eczema\u003cbr\u003e• 99% of parents agree this product gently and effectively cleanses away dirt from baby’s hair and skin**\u003c\/p\u003e\n\u003cp\u003e*natural origin ingredients calculated using ISO standard 16128\u003cbr\u003e**based on a 14 day user trial with 110 participants\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003cbr\u003eNewborns \u0026amp; upwards\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003ePour onto flannel, soft sponge or hand then lather all over the hair \u0026amp; body. Gently rinse off with warm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHazards and Cautions\u003c\/strong\u003e\u003cbr\u003eKeep out of reach of children when not in use. External use only. Avoid contact with eyes, if this occurs rinse with water. Stop using this product if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447949060-2.gif?v=1752066112\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Childs Farm","offers":[{"title":"Default Title","offer_id":55438748746105,"sku":"0113782","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447949053.gif?v=1752060210"},{"product_id":"childs-farm-hair-body-wash-blackberry-apple-250ml","title":"Childs Farm Hair \u0026 Body Wash Blackberry \u0026 Apple 250ml","description":"\u003ch2\u003eChilds Farm Hair \u0026amp; Body Wash Blackberry \u0026amp; Apple 250ml\u003c\/h2\u003e\n\u003cp\u003eAdd a splash of fun to your little one’s bath or shower routine with Childs Farm’s Blackberry \u0026amp; Apple Hair \u0026amp; Body Wash. Clean little adventurers from head-to-toe with a long-lasting burst of juicy blackberry and apple fragrance. The gentle formula supports the skin barrier and has been designed specifically for children’s developing skin and hair. Fuss-free washing and happy skin guaranteed!\u003c\/p\u003e\n\u003cp\u003e• Clinically proven to be kind and mild to sensitive skin\u003cbr\u003e• Tear-free, sulfate-free, quick-rinse formula\u003cbr\u003e• Immediately leaves skin feeling hydrated\u003cbr\u003e• Formulated with 96% natural origin ingredients*\u003cbr\u003e• Enriched with skin-conditioning Vitamin E and Guar\u003cbr\u003e• Dermatologist and Paediatrician approved\u003cbr\u003e• Suitable for newborns and upwards, sensitive skin and also suitable for people who may be prone to eczema\u003cbr\u003e• 96% of parents agree this product gently and effectively cleanses away dirt from their child’s hair and skin**\u003c\/p\u003e\n\u003cp\u003e*natural origin ingredients calculated using ISO standard 16128\u003cbr\u003e**based on a 14 day user trial with 224 participants\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003cbr\u003eNewborns \u0026amp; upwards. Designed for the whole family.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003ePour onto flannel, soft sponge or hand then lather all over the hair \u0026amp; body. Gently rinse off with warm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHazards and Cautions\u003c\/strong\u003e\u003cbr\u003eKeep out of reach of children when not in use. External use only. Avoid contact with eyes, if this occurs rinse with water. Stop using this product if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948889-3.gif?v=1752069133\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Childs Farm","offers":[{"title":"Default Title","offer_id":55439030813049,"sku":"0113781","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948889.gif?v=1752069110"},{"product_id":"childs-farm-hair-body-wash-sweet-orange-250ml","title":"Childs Farm Hair \u0026 Body Wash Sweet Orange 250ml","description":"\u003ch2\u003eChilds Farm Hair \u0026amp; Body Wash Sweet Orange 250ml\u003c\/h2\u003e\n\u003cp\u003eAdd a splash of fun to your little one’s bath or shower routine with Childs Farm’s Blackberry \u0026amp; Apple Hair \u0026amp; Body Wash. Clean little adventurers from head-to-toe with a long-lasting burst of juicy blackberry and apple fragrance. The gentle formula supports the skin barrier and has been designed specifically for children’s developing skin and hair. Fuss-free washing and happy skin guaranteed!\u003c\/p\u003e\n\u003cp\u003e• Clinically proven to be kind and mild to sensitive skin\u003cbr\u003e• Tear-free, sulfate-free, quick-rinse formula\u003cbr\u003e• Immediately leaves skin feeling hydrated\u003cbr\u003e• Formulated with 96% natural origin ingredients*\u003cbr\u003e• Enriched with skin-conditioning Vitamin E and Guar\u003cbr\u003e• Dermatologist and Paediatrician approved\u003cbr\u003e• Suitable for newborns and upwards, sensitive skin and also suitable for people who may be prone to eczema\u003cbr\u003e• 96% of parents agree this product gently and effectively cleanses away dirt from their child’s hair and skin**\u003c\/p\u003e\n\u003cp\u003e*natural origin ingredients calculated using ISO standard 16128\u003cbr\u003e**based on a 14 day user trial with 224 participants\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003cbr\u003eNewborns \u0026amp; upwards. Designed for the whole family.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003ePour onto flannel, soft sponge or hand then lather all over the hair \u0026amp; body. Gently rinse off with warm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHazards and Cautions\u003c\/strong\u003e\u003cbr\u003eKeep out of reach of children when not in use. External use only. Avoid contact with eyes, if this occurs rinse with water. Stop using this product if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948872-3.gif?v=1752069655\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Childs Farm","offers":[{"title":"Default Title","offer_id":55439050703225,"sku":"0113780","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948872.gif?v=1752069617"},{"product_id":"childs-farm-2-in-1-shampoo-and-conditioner-apple-and-pear-250ml","title":"Childs Farm 2 in 1 Shampoo and Conditioner Apple and Pear 250ml","description":"\u003ch2\u003eChilds Farm 2 in 1 Shampoo and Conditioner Apple and Pear 250ml\u003c\/h2\u003e\n\u003cp\u003eFrom the UK's number 1 children's haircare brand*, Childs Farm’s 2 in 1 Shampoo \u0026amp; Conditioner is designed for children's developing haircare needs. The gentle formula makes hair washing a breeze for all hair types. It's bursting with a fun and fruity apple and pear fragrance, with odour-eliminating technology to leave a long-lasting scent and keep hair smelling fresh.\u003c\/p\u003e\n\u003cp\u003e- A time-saving solution to gently cleanse and leave hair feeling moisturised\u003cbr\u003e- Tear-free, fuss-free and quick-rinse formula\u003cbr\u003e- Infused with a hydrating apple complex for soft, smooth and more manageable hair\u003cbr\u003e- Keeps hair fresh with a long-lasting apple and pear fragrance\u003cbr\u003e- Formulated with 96% natural origin** ingredients\u003cbr\u003e- Free from sulfates and silicones\u003cbr\u003e- Dermatologist and Paediatrician approved\u003cbr\u003e- 96% of parents agreed their child’s hair was left feeling super soft and smooth***\u003c\/p\u003e\n\u003cp\u003e*Circana data. All Outlets, 52we 17th August 2024\u003cbr\u003e**natural origin ingredients calculated using ISO standard 16128\u003cbr\u003e***based on a 2 week user trial with 169 participants\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003cbr\u003eNewborns and upwards. Designed for children's developing hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eMassage through wet hair, focusing on the hairline and scalp, and then the ends. Rinse off with warm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHazards and Cautions\u003c\/strong\u003e\u003cbr\u003eKeep out of reach of children when not in use. External use only. Avoid contact with eyes, if this occurs rinse with water. Stop using this product if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948780-3.gif?v=1752070181\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Childs Farm","offers":[{"title":"Default Title","offer_id":55439065842041,"sku":"0113779","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948780.gif?v=1752070144"},{"product_id":"childs-farm-tangle-taming-hair-detangler-spray-100ml","title":"Childs Farm Tangle Taming Hair Detangler Spray 100ml","description":"\u003ch2\u003eChilds Farm 2 in 1 Shampoo and Conditioner Apple and Pear 250ml\u003c\/h2\u003e\n\u003cp\u003eFrom the UK's number 1 children's haircare brand*, Childs Farm’s Tangle-Taming Hair Detangler is designed for children's developing haircare needs. It works wonders on all hair types to protect, detangle and refresh. Say goodbye to tangles, tears and tantrums. It’s every parent’s secret styling weapon! And it's bursting with a fun and fruity strawberry and mint fragrance for a fresh long-lasting scent.\u003c\/p\u003e\n\u003cp\u003e- Designed for all hair types\u003cbr\u003e- A stress-free solution to tackle tangles in half the time\u003cbr\u003e- Can be used on wet or dry hair\u003cbr\u003e- The perfect prep for heat drying or styling, with a naturally derived thermal protectant ingredient to help protect little ones' delicate hair\u003cbr\u003e- Refreshes and detangles hair between washes\u003cbr\u003e- Long-lasting strawberry and mint fragrance\u003cbr\u003e- Formulated with 98% natural origin** ingredients\u003cbr\u003e- Dermatologist and Paediatrician approved\u003cbr\u003e- Recommended as part of a 3 step routine\u003cbr\u003e- 96% of parents said the Tangle-Taming Shampoo, Conditioner and Detangler leaves hair instantly tangle-free and easy to style***\u003c\/p\u003e\n\u003cp\u003e*Circana data. All Outlets, 52we 17th August 2024\u003cbr\u003e**natural origin ingredients calculated using ISO standard 16128\u003cbr\u003e***based on a 2 week user trial with 164 participants using Tangle-Taming Shampoo, Conditioner \u0026amp; Detangler\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003cbr\u003eNewborns and upwards. Designed for children's developing hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eSpray all over wet or dry hair, focusing on tangles. Gently comb through to detangle to ensure even coverage. Perfect prep for heat styling or air drying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHazards and Cautions\u003c\/strong\u003e\u003cbr\u003eKeep out of reach of children when not in use. External use only. Avoid contact with eyes, if this occurs rinse with water. Stop using this product if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948810-2.gif?v=1752070611\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Childs Farm","offers":[{"title":"Default Title","offer_id":55439090844025,"sku":"0113778","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948810.gif?v=1752070586"},{"product_id":"moogoo-baby-child-gentle-shampoo-250ml","title":"MooGoo Baby \u0026 Child Gentle Shampoo 250ml","description":"\u003ch2\u003eMooGoo Baby \u0026amp; Child Gentle Shampoo\u003c\/h2\u003e\n\u003cp\u003eMooGoo Baby \u0026amp; Child Gentle Shampoo is a natural baby shampoo that's gentle on delicate baby skin and scalps. It's suitable for all ages (including newborns), and skin types, and it's perfect for dry scalps and kids that are sensitive to harsh detergents. \u003c\/p\u003e\n\u003cp\u003eMade with a combination 4 natural coconut and glucose-based cleansers\u003cbr\u003eFree from harsh detergents (SLS) that can sting if washed into eyes\u003cbr\u003eTear-free formula for a happy bub and bath time\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePiroctone Olamine helps maintain and control the microflora of the scalp\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBaby skin is more easily irritated than adult skin and babies are far louder when shampoo gets in their eyes. Our Baby Gentle Shampoo is designed to be very gentle on the delicate scalp and skin of babies and young children. The formula leaves hair silky soft (without SLS and SLES) and helps to maintain a healthy scalp microflora.\u003c\/p\u003e\n\u003cp\u003eWe use the most gentle natural cleansers available and steer clear of synthetic preservatives. It’s also more gentle if accidentally washed into eyes. We aren’t promising an easy bath time, but we’ve done our best to help you.\u003c\/p\u003e","brand":"MooGoo","offers":[{"title":"Default Title","offer_id":57367331570041,"sku":"0116688","price":11.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/moogoo-gentle-shampoo.jpg?v=1780413765"},{"product_id":"bebe-aloe-vera-scalp-lotion-50ml","title":"Bebe Aloe Vera Scalp Lotion 50ml","description":"\u003ch2\u003eBebe Aloe Vera Scalp Lotion\u003c\/h2\u003e\n\u003cp\u003eBebe Aloe Vera Scalp Lotion is a gentle scalp lotion that has been carefully and lovingly designed to help lift and remove cradle cap, while keeping your baby’s skin soft, calm and comfortable.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThoughtfully created for delicate scalps from day one. Bebe is built around a simple idea. Keep it gentle, keep it effective, and only include what truly matters.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBebe Aloe Vera Scalp Lotion works to soften build-up, while Aloe Vera helps keep the skin feeling calm, smooth and hydrated. The result is a scalp that feels balanced, not stressed. Used regularly, Bebe Aloe Vera Scalp Lotion supports a clean, healthy foundation for your baby’s hair to grow.\u003c\/p\u003e\n\u003cp\u003eA cleaner, calmer scalp. Less visible build-up. Softness you can feel straight away. And a routine that feels easy, not overwhelming.\u003c\/p\u003e\n\u003cp\u003eBebe Aloe Vera Scalp Lotion is dermatologically and paediatrician approved. It's made from 91% naturally derived ingredients. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal Results - In a Clinical and Dermatological Tolerance Study – SGS - Tested under dermatological control on 23 participants after 21 days of use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e100% of participants agreed:\u003c\/p\u003e\n\u003cp\u003eThe texture was pleasant,\u003cbr\u003eConvenient and easy to use,\u003cbr\u003eGentle enough for daily use,\u003cbr\u003eThe scalp felt hydrated after use,\u003cbr\u003eThe product left the scalp delicately perfumed,\u003cbr\u003eThe product is gentle for the scalp,\u003cbr\u003eThe scalp feels comfortable,\u003cbr\u003eThe scalp seems less sensitive,\u003cbr\u003eThe scalp feels soothed,\u003cbr\u003eThe product does not irritate the scalp,\u003cbr\u003eThe product does not dry the scalp out,\u003cbr\u003eThe product does not leave any residue,\u003cbr\u003eThe product was suitable for their scalp type,\u003cbr\u003eThe product improved flakiness or dryness,\u003cbr\u003eThe impression of the product is good,\u003cbr\u003eWould buy this product.\u003c\/p\u003e\n\u003cp\u003eClinically tested to be well tolerated on delicate skin.\u003c\/p\u003e","brand":"Voduz Hair","offers":[{"title":"Default Title","offer_id":63750609928569,"sku":"0116606","price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/BEBE-Aloe-Vera-Lotion.jpg?v=1781279908"},{"product_id":"bebe-hair-body-shampoo-200ml","title":"Bebe Hair \u0026 Body Shampoo 200ml","description":"\u003ch2\u003eBebe Hair \u0026amp; Body Shampoo\u003c\/h2\u003e\n\u003cp\u003eBebe Hair and Body Shampoo is a gentle, all-in-one cleanser designed to care for your baby’s skin, scalp and hair with ease.\u003c\/p\u003e\n\u003cp\u003eCreated for delicate skin and sensitive scalps, Bebe Hair \u0026amp; Body Shampoo transforms everyday washing into a soft, comforting routine you can trust. It cleanses effectively while maintaining moisture, leaving skin feeling calm and hydrated, and hair soft, fresh and healthy-looking.\u003c\/p\u003e\n\u003cp\u003eNo harshness. No dryness. 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