{"title":"Baby Wash","description":"\u003cp\u003e\u003c\/p\u003e","products":[{"product_id":"aveeno-daily-moisturising-yogurt-body-wash-300ml","title":"Aveeno Daily Moisturising Yogurt Body Wash Vanilla \u0026 Oat 300ml","description":"\u003ch2\u003eAveeno Daily Moisturising Yogurt Body Wash Vanilla \u0026amp; Oat 300ml\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003eTreat your skin and senses to Aveeno's Daily Moisturising Body Wash; a luxurious formula that creates a rich, creamy lather to cleanse and refresh from top to toe. Infused with naturally active Colloidal Oatmeal and nutrient-rich Yoghurt Concentrate, the shower gel gently purifies skin whilst enveloping the body with a delicious Vanilla and Oat fragrance. Skin feels smooth, soft and comfortable after use. Ideal for dry skin\u003c\/p\u003e","brand":"Aveeno","offers":[{"title":"Default Title","offer_id":39578756677784,"sku":"0094407","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/Aveeno-Vanilla-1.jpg?v=1685619233"},{"product_id":"aveeno-dermexa-bodywash-300ml","title":"Aveeno Dermexa Bodywash 300ml","description":"\u003ch2\u003eAveeno Dermexa Bodywash 300ml\u003c\/h2\u003e\n\u003cp\u003eSuitable for adults and babies from 3 months Formulated to gently cleanse without drying the skin Leaves skin feeling clean, soft and smooth.\u003cbr\u003e\u003cbr\u003eDermexa the washing liquid is specially formulated to cleanse gently without drying the skin. With clinically proven mild composition is suitable for skin with atopic predisposition. The unique formula combines natural colloidal extract of oats and oat rich with moisturizing agents soothe and help relieve the irritation- dry or prone to atopy skin. Especially mild care of the skin while it cleans- leaving a feeling of softness and health every day. Clinically tested. For best results- use the Aveeno Dermexa moisturizer after bathing. Fragrance-free. Developed in collaboration with dermatologists.\u003c\/p\u003e","brand":"Aveeno","offers":[{"title":"Default Title","offer_id":44217466028254,"sku":"0104976","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/Aveeno-Dermexa-1.jpg?v=1685972124"},{"product_id":"johnsons-baby-bath-500ml","title":"Johnson's Baby Bath 500ml","description":"\u003ch2\u003eJohnson's Baby Bath 500ml\u003c\/h2\u003e\n\u003cp\u003eJOHNSON'S Baby Bath is a mild formula and is specially designed to gently cleanse baby’s delicate skin. It lathers quickly and rinses easily, leaving your baby’s skin clean and feeling healthy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cbr\u003e- Hypoallergenic and pH balanced\u003cbr\u003e- Paediatrician and dermatologist-tested\u003cbr\u003e- Free from dyes, parabens, phthalates, sulphates, alcohol, and soap\u003cbr\u003e- The NO MORE TEARS formula is as gentle to the eyes as pure water\u003cbr\u003e- Cleanses without drying delicate skin\u003cbr\u003e\u003cbr\u003e*formulated to minimise the risk of allergies\u003c\/p\u003e","brand":"Johnson's","offers":[{"title":"Default Title","offer_id":44229808160990,"sku":"0002127","price":2.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/johnsons-baby-wash.jpg?v=1686642792"},{"product_id":"q-a-hyaluronic-acid-body-wash-250ml","title":"Q+A Hyaluronic Acid Body Wash 250ml","description":"\u003ch2\u003eQ+A Hyaluronic Acid Body Wash 250ml\u003c\/h2\u003e\n\u003cp\u003eQ + A Hyaluronic Acid Body Wash (250ml) is a dermatologically tested, 97% natural cleanser which works to gently cleanse and hydrate the skin. Suitable for use even on sensitive skin types, the formula has been enriched with an advanced blend of Hyaluronic Acid, Seaweed Extract and Aloe Vera, active ingredients chosen for their hydrating, soothing and moisture-binding properties. In addition, Saccharide Isomerate has been included to help protect the skin's natural barrier both during and post-shower with long-lasting nourishment.\u003cbr\u003e\u003cbr\u003eThis body wash has been specially formulated using non-SLS, plant-based surfactants due to their gentle, non-stripping qualities. For the perfect pre and post-shower routine, pair Q+A Hyaluronic Acid Body Wash with Q+A AHA Body Scrub and Q+A Ceramide Body Lotion. This wash exudes a delightful Fresh Apple + Avocado scent. Cruelty-free \u0026amp; vegan-friendly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDirections of use:\u003c\/strong\u003e\u003cbr\u003e- Massage gently into wet skin and rinse clean.\u003cbr\u003e- Avoid contact with eyes as exposure may cause irritation.\u003cbr\u003e- If irritation occurs, discontinue use. For external use only.\u003c\/p\u003e","brand":"Q+A","offers":[{"title":"Default Title","offer_id":44604924461278,"sku":"0109698","price":8.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/q_a-body-wash-1.jpg?v=1702553434"},{"product_id":"childs-farm-baby-bubble-bath-baby-soft-scent-250ml","title":"Childs Farm Baby Bubble Bath Baby Soft Scent 250ml","description":"\u003ch2\u003eChilds Farm Baby Bubble Bath Baby Soft Scent 250ml\u003c\/h2\u003e\n\u003cp\u003eCreated specifically to nurture and protect baby’s delicate skin, Childs Farm’s Baby Bubble Bath gently cleanses whilst supporting the skin's natural barrier. The gentle formula contains a blend of naturally derived cleansers and has a mild, comforting baby-soft scent. Long-lasting bubbles and giggles guaranteed!\u003c\/p\u003e\n\u003cp\u003e• Clinically proven to be kind and mild, and support the skin barrier\u003cbr\u003e• Sulfate-free formula to gently cleanse skin with long-lasting bubbles\u003cbr\u003e• Leaves skin feeling hydrated for up to 12 hours\u003cbr\u003e• Formulated with 95% natural origin ingredients*\u003cbr\u003e• Enriched with skin-soothing aloe vera and cucumber\u003cbr\u003e• Dermatologist and Paediatrician approved\u003cbr\u003e• Suitable for newborns and upwards, sensitive skin and also suitable for people who may be prone to eczema\u003cbr\u003e• 95% of parents agree this product is mild and gentle on their baby’s delicate skin**\u003c\/p\u003e\n\u003cp\u003e*natural origin ingredients calculated using ISO standard 16128\u003cbr\u003e**based on a 14 day user trial with 103 participants\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003cbr\u003eNewborns \u0026amp; upwards\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003ePour under warm running water, give the water a swirl around \u0026amp; watch the soft bubbles grow \u0026amp; glisten.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHazards and Cautions\u003c\/strong\u003e\u003cbr\u003eKeep out of reach of children when not in use. External use only. Avoid contact with eyes, if this occurs rinse with water. Stop using this product if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447949053-5.gif?v=1752060260\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Childs Farm","offers":[{"title":"Default Title","offer_id":55438373552505,"sku":"0113784","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447949053_2909487d-ab82-4db8-ab0f-61c1f4d59686.gif?v=1752065519"},{"product_id":"childs-farm-baby-shampoo-body-wash-baby-soft-scent-250ml","title":"Childs Farm Baby Shampoo \u0026 Body Wash Baby Soft Scent 250ml","description":"\u003ch2\u003eChilds Farm Baby Shampoo \u0026amp; Body Wash Baby Soft Scent 250ml\u003c\/h2\u003e\n\u003cp\u003eCreated specifically to nurture and protect baby’s delicate skin, Childs Farm’s Baby Shampoo \u0026amp; Wash gently cleans little ones from head to toe whilst supporting the skin's natural barrier. The gentle formula contains a blend of naturally derived cleansers and has a mild, comforting baby-soft scent. Fuss-free washing and giggles guaranteed!\u003c\/p\u003e\n\u003cp\u003e• Clinically proven to be kind and mild, and support the skin barrier\u003cbr\u003e• Tear-free, sulfate-free formula\u003cbr\u003e• Leaves skin and hair feeling hydrated and nourished\u003cbr\u003e• Formulated with 96% natural origin ingredients*\u003cbr\u003e• Enriched with skin-soothing aloe vera and cucumber\u003cbr\u003e• Dermatologist and Paediatrician approved\u003cbr\u003e• Suitable for newborns and upwards, sensitive skin and also suitable for people who may be prone to eczema\u003cbr\u003e• 99% of parents agree this product gently and effectively cleanses away dirt from baby’s hair and skin**\u003c\/p\u003e\n\u003cp\u003e*natural origin ingredients calculated using ISO standard 16128\u003cbr\u003e**based on a 14 day user trial with 110 participants\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003cbr\u003eNewborns \u0026amp; upwards\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003ePour onto flannel, soft sponge or hand then lather all over the hair \u0026amp; body. Gently rinse off with warm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHazards and Cautions\u003c\/strong\u003e\u003cbr\u003eKeep out of reach of children when not in use. External use only. Avoid contact with eyes, if this occurs rinse with water. Stop using this product if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447949060-2.gif?v=1752066112\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Childs Farm","offers":[{"title":"Default Title","offer_id":55438748746105,"sku":"0113782","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447949053.gif?v=1752060210"},{"product_id":"childs-farm-hair-body-wash-blackberry-apple-250ml","title":"Childs Farm Hair \u0026 Body Wash Blackberry \u0026 Apple 250ml","description":"\u003ch2\u003eChilds Farm Hair \u0026amp; Body Wash Blackberry \u0026amp; Apple 250ml\u003c\/h2\u003e\n\u003cp\u003eAdd a splash of fun to your little one’s bath or shower routine with Childs Farm’s Blackberry \u0026amp; Apple Hair \u0026amp; Body Wash. Clean little adventurers from head-to-toe with a long-lasting burst of juicy blackberry and apple fragrance. The gentle formula supports the skin barrier and has been designed specifically for children’s developing skin and hair. Fuss-free washing and happy skin guaranteed!\u003c\/p\u003e\n\u003cp\u003e• Clinically proven to be kind and mild to sensitive skin\u003cbr\u003e• Tear-free, sulfate-free, quick-rinse formula\u003cbr\u003e• Immediately leaves skin feeling hydrated\u003cbr\u003e• Formulated with 96% natural origin ingredients*\u003cbr\u003e• Enriched with skin-conditioning Vitamin E and Guar\u003cbr\u003e• Dermatologist and Paediatrician approved\u003cbr\u003e• Suitable for newborns and upwards, sensitive skin and also suitable for people who may be prone to eczema\u003cbr\u003e• 96% of parents agree this product gently and effectively cleanses away dirt from their child’s hair and skin**\u003c\/p\u003e\n\u003cp\u003e*natural origin ingredients calculated using ISO standard 16128\u003cbr\u003e**based on a 14 day user trial with 224 participants\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003cbr\u003eNewborns \u0026amp; upwards. Designed for the whole family.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003ePour onto flannel, soft sponge or hand then lather all over the hair \u0026amp; body. Gently rinse off with warm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHazards and Cautions\u003c\/strong\u003e\u003cbr\u003eKeep out of reach of children when not in use. External use only. Avoid contact with eyes, if this occurs rinse with water. Stop using this product if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948889-3.gif?v=1752069133\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Childs Farm","offers":[{"title":"Default Title","offer_id":55439030813049,"sku":"0113781","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948889.gif?v=1752069110"},{"product_id":"childs-farm-hair-body-wash-sweet-orange-250ml","title":"Childs Farm Hair \u0026 Body Wash Sweet Orange 250ml","description":"\u003ch2\u003eChilds Farm Hair \u0026amp; Body Wash Sweet Orange 250ml\u003c\/h2\u003e\n\u003cp\u003eAdd a splash of fun to your little one’s bath or shower routine with Childs Farm’s Blackberry \u0026amp; Apple Hair \u0026amp; Body Wash. Clean little adventurers from head-to-toe with a long-lasting burst of juicy blackberry and apple fragrance. The gentle formula supports the skin barrier and has been designed specifically for children’s developing skin and hair. Fuss-free washing and happy skin guaranteed!\u003c\/p\u003e\n\u003cp\u003e• Clinically proven to be kind and mild to sensitive skin\u003cbr\u003e• Tear-free, sulfate-free, quick-rinse formula\u003cbr\u003e• Immediately leaves skin feeling hydrated\u003cbr\u003e• Formulated with 96% natural origin ingredients*\u003cbr\u003e• Enriched with skin-conditioning Vitamin E and Guar\u003cbr\u003e• Dermatologist and Paediatrician approved\u003cbr\u003e• Suitable for newborns and upwards, sensitive skin and also suitable for people who may be prone to eczema\u003cbr\u003e• 96% of parents agree this product gently and effectively cleanses away dirt from their child’s hair and skin**\u003c\/p\u003e\n\u003cp\u003e*natural origin ingredients calculated using ISO standard 16128\u003cbr\u003e**based on a 14 day user trial with 224 participants\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003cbr\u003eNewborns \u0026amp; upwards. Designed for the whole family.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003ePour onto flannel, soft sponge or hand then lather all over the hair \u0026amp; body. Gently rinse off with warm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHazards and Cautions\u003c\/strong\u003e\u003cbr\u003eKeep out of reach of children when not in use. External use only. Avoid contact with eyes, if this occurs rinse with water. Stop using this product if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948872-3.gif?v=1752069655\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Childs Farm","offers":[{"title":"Default Title","offer_id":55439050703225,"sku":"0113780","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948872.gif?v=1752069617"},{"product_id":"childs-farm-2-in-1-shampoo-and-conditioner-apple-and-pear-250ml","title":"Childs Farm 2 in 1 Shampoo and Conditioner Apple and Pear 250ml","description":"\u003ch2\u003eChilds Farm 2 in 1 Shampoo and Conditioner Apple and Pear 250ml\u003c\/h2\u003e\n\u003cp\u003eFrom the UK's number 1 children's haircare brand*, Childs Farm’s 2 in 1 Shampoo \u0026amp; Conditioner is designed for children's developing haircare needs. The gentle formula makes hair washing a breeze for all hair types. It's bursting with a fun and fruity apple and pear fragrance, with odour-eliminating technology to leave a long-lasting scent and keep hair smelling fresh.\u003c\/p\u003e\n\u003cp\u003e- A time-saving solution to gently cleanse and leave hair feeling moisturised\u003cbr\u003e- Tear-free, fuss-free and quick-rinse formula\u003cbr\u003e- Infused with a hydrating apple complex for soft, smooth and more manageable hair\u003cbr\u003e- Keeps hair fresh with a long-lasting apple and pear fragrance\u003cbr\u003e- Formulated with 96% natural origin** ingredients\u003cbr\u003e- Free from sulfates and silicones\u003cbr\u003e- Dermatologist and Paediatrician approved\u003cbr\u003e- 96% of parents agreed their child’s hair was left feeling super soft and smooth***\u003c\/p\u003e\n\u003cp\u003e*Circana data. All Outlets, 52we 17th August 2024\u003cbr\u003e**natural origin ingredients calculated using ISO standard 16128\u003cbr\u003e***based on a 2 week user trial with 169 participants\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003cbr\u003eNewborns and upwards. Designed for children's developing hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eMassage through wet hair, focusing on the hairline and scalp, and then the ends. Rinse off with warm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHazards and Cautions\u003c\/strong\u003e\u003cbr\u003eKeep out of reach of children when not in use. External use only. Avoid contact with eyes, if this occurs rinse with water. Stop using this product if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948780-3.gif?v=1752070181\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Childs Farm","offers":[{"title":"Default Title","offer_id":55439065842041,"sku":"0113779","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948780.gif?v=1752070144"},{"product_id":"childs-farm-tangle-taming-hair-detangler-spray-100ml","title":"Childs Farm Tangle Taming Hair Detangler Spray 100ml","description":"\u003ch2\u003eChilds Farm 2 in 1 Shampoo and Conditioner Apple and Pear 250ml\u003c\/h2\u003e\n\u003cp\u003eFrom the UK's number 1 children's haircare brand*, Childs Farm’s Tangle-Taming Hair Detangler is designed for children's developing haircare needs. It works wonders on all hair types to protect, detangle and refresh. Say goodbye to tangles, tears and tantrums. It’s every parent’s secret styling weapon! And it's bursting with a fun and fruity strawberry and mint fragrance for a fresh long-lasting scent.\u003c\/p\u003e\n\u003cp\u003e- Designed for all hair types\u003cbr\u003e- A stress-free solution to tackle tangles in half the time\u003cbr\u003e- Can be used on wet or dry hair\u003cbr\u003e- The perfect prep for heat drying or styling, with a naturally derived thermal protectant ingredient to help protect little ones' delicate hair\u003cbr\u003e- Refreshes and detangles hair between washes\u003cbr\u003e- Long-lasting strawberry and mint fragrance\u003cbr\u003e- Formulated with 98% natural origin** ingredients\u003cbr\u003e- Dermatologist and Paediatrician approved\u003cbr\u003e- Recommended as part of a 3 step routine\u003cbr\u003e- 96% of parents said the Tangle-Taming Shampoo, Conditioner and Detangler leaves hair instantly tangle-free and easy to style***\u003c\/p\u003e\n\u003cp\u003e*Circana data. All Outlets, 52we 17th August 2024\u003cbr\u003e**natural origin ingredients calculated using ISO standard 16128\u003cbr\u003e***based on a 2 week user trial with 164 participants using Tangle-Taming Shampoo, Conditioner \u0026amp; Detangler\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003cbr\u003eNewborns and upwards. Designed for children's developing hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eSpray all over wet or dry hair, focusing on tangles. Gently comb through to detangle to ensure even coverage. Perfect prep for heat styling or air drying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHazards and Cautions\u003c\/strong\u003e\u003cbr\u003eKeep out of reach of children when not in use. External use only. Avoid contact with eyes, if this occurs rinse with water. Stop using this product if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948810-2.gif?v=1752070611\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Childs Farm","offers":[{"title":"Default Title","offer_id":55439090844025,"sku":"0113778","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060447948810.gif?v=1752070586"},{"product_id":"moogoo-2-in-1-bubbly-wash-500ml","title":"MooGoo Baby \u0026 Child 2-in-1 Bubbly Wash 500ml","description":"\u003ch2\u003eMooGoo 2-in-1 Bubbly Wash \u003c\/h2\u003e\n\u003cp\u003eMooGoo 2-in-1 Bubbly Wash is a natural, gentle cleansing wash that also makes bubbles for bath time. It's been lovingly formulated with a combination of coconut and glucose-based cleansers, and is free from harsh synthetic detergents (SLS) that can dry and irritate skin.\u003c\/p\u003e\n\u003cp\u003eThe tear-free formula makes for a happy bub, and a fun-filled bath time!\u003c\/p\u003e\n\u003cp\u003eBabies need cleansers in their bath for hygiene. Washing with water alone isn't enough, however, a lot of commercial wash products are made with cheap, synthetic detergents that can strip the skin of its natural oils, leaving it high and dry.\u003c\/p\u003e\n\u003cp\u003eThe ones that make big bubbles can be particularly drying, but every parent knows, BABIES NEED BUBBLES! The biggest bubbles in town are made by Sodium Laureth Sulphate.\u003c\/p\u003e\n\u003cp\u003eMooGoo take a different approach. They combine small amounts of 5 different natural cleaners - as this can be milder on the skin than one concentrated cleanser. They've chosen natural cleansers that bubble fairly well (although the bubbles don’t last quite as long as the ones that come from SLS). To keep the bubble action going, every now and then the water can be mixed up again to rebuild the bubbles. Now all that splashing around is going to good use!\u003c\/p\u003e\n\u003cp\u003eThey also added in some super soothing ingredients like Colloidal Rice Bran that will leave your baby as soft as a baby’s… well you know!\u003c\/p\u003e","brand":"MooGoo","offers":[{"title":"Default Title","offer_id":57367277863289,"sku":"0116687","price":13.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/moogoo-2-in-1-wash.jpg?v=1780412758"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/collections\/baby-bath.jpg?v=1626883514","url":"https:\/\/gordonsdirect.com\/collections\/baby-wash\/moogoo.oembed","provider":"Gordons Direct","version":"1.0","type":"link"}