{"title":"Beauty Of Joseon","description":null,"products":[{"product_id":"beauty-of-joseon-dynasty-cream-50ml","title":"Beauty Of Joseon Dynasty Cream 50ml","description":"\u003ch2\u003eBeauty Of Joseon Dynasty Cream 50ml\u003c\/h2\u003e\n\u003cp\u003eGive the complexion a glass-like finish with Beauty of Joseon Dynasty Cream, a Korean skincare creamy moisturiser that works to provide long-lasting hydration. Helping to smooth wrinkles, this moisturiser works to leave the skin looking dewy, plump and bouncy.\u003c\/p\u003e\n\u003cp\u003eCreated with plant-based ingredients, this skincare solution is powered by rice bran water and ginseng root water, which work to hydrate and nourish the skin. It also contains squalane to help the skin retain moisture and balance sebum levels, while niacinamide works to improve the skin’s texture, balance excess oil and soothe irritation.\u003c\/p\u003e\n\u003cp\u003eBeauty of Joseon Dynasty Cream is suitable for all skin types, but is ideal for dry, combination and normal skin. It can be used day and night.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003cbr\u003eWorks to provide long-lasting hydration\u003cbr\u003eContributes to skin that looks dewy, plump and bouncy\u003cbr\u003eHelps to smooth wrinkles\u003cbr\u003eCreated with plant-based ingredients and fragrance-free\u003cbr\u003eSuitable for use day and night for all skin types\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Apply\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply morning and night to your face and neck after cleanser, toner, and serum. When using it in the morning, always follow with your Beauty of Joseon sunscreen.\u003c\/p\u003e\n\u003cp\u003eOily or acne-prone skin types can apply half a pea-sized amount, while other skin types can use a coin-sized amount.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809525249565-3.gif?v=1790866314\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":64756300611961,"sku":"0117708","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809525249565.gif?v=1790866288"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"Beauty Of Joseon Ginseng Cleansing Oil 210ml","description":"\u003ch2\u003eBeauty Of Joseon Ginseng Cleansing Oil 210ml\u003c\/h2\u003e\n\u003cp\u003eCleanse the skin of dirt, impurities and sebum with Beauty of Joseon Ginseng Cleansing Oil, an emulsifying cleansing oil that contributes to skin that feels soft, smooth and bouncy. Designed to cleanse the skin without drying it, this Korean skincare cleansing oil has a subtle, calming scent.\u003c\/p\u003e\n\u003cp\u003eFormulated with plant-based ingredients, this cleanser uses micellar cleansing technology to lift away impurities without scrubbing. This skincare solution is powered by ginseng seed oil, which works to cleanse the skin while also providing protection from environmental stressors. Soybean oil helps dissolve impurities without clogging pores.\u003c\/p\u003e\n\u003cp\u003eIdeal for use morning and night, Beauty of Joseon Ginseng Cleansing Oil works best as the first step in a double cleanse for skin that is prone to acne and breakouts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003cbr\u003eWorks to cleanse the skin of dirt, impurities and sebum\u003cbr\u003eContributes to skin that feels soft, smooth and bouncy\u003cbr\u003eHelps support the moisture barrier\u003cbr\u003eCreated with plant-based ingredients and fragrance-free\u003cbr\u003eIdeal for use morning and night\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Apply\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePump 1–2 times and gently massage onto dry skin, then wet to emulsify and continue massaging. Rinse with lukewarm water and follow with a water-based cleanser; use morning and night.\u003c\/p\u003e\n\u003cp\u003eOily or acne-prone skin types can apply half a pea-sized amount, while other skin types can use a coin-sized amount.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809968130130-2.gif?v=1790866805\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":64756647133561,"sku":"0117709","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809968130130.gif?v=1790866775"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-arbutin-30ml","title":"Beauty Of Joseon Glow Deep Serum Rice + Arbutin 30ml","description":"\u003ch2\u003eBeauty Of Joseon Glow Deep Serum Rice + Arbutin 30ml\u003c\/h2\u003e\n\u003cp\u003eThis nourishing serum is formulated for all skin types, especially those suffering from a dull skin tone, uneven complexion, and pigmentation.\u003c\/p\u003e\n\u003cp\u003eEnriched with 68% rice bran water and 2% alpha arbutin, the serum illuminates and enhances the health of your skin. Rich in amino acids and minerals, rice bran helps to moisturise dry skin, whilst alpha arbutin takes effect by liberating your skin’s melanin production – it’s known to be 10 times more effective than beta arbutin.\u003c\/p\u003e\n\u003cp\u003eYour skin will be left feeling refreshed and looking more even in tone with continued use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits of Beauty of Joseon Glow Deep Serum with Rice Bran Water \u0026amp; Arbutin for Dull Skin:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMoisturises\u003cbr\u003eIlluminates dry skin.\u003cbr\u003eRefreshes skin.\u003cbr\u003eCruelty free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Apply\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply 2-3 drops of serum onto your face. Pat gently to aid absorption.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809738312728-3.gif?v=1790867172\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":64756737638777,"sku":"0117710","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809738312728.gif?v=1790867142"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask-150ml","title":"Beauty Of Joseon Ground Rice and Honey Glow Mask 150ml","description":"\u003ch2\u003eBeauty Of Joseon Ground Rice and Honey Glow Mask 150ml\u003c\/h2\u003e\n\u003cp\u003eRestore softness and radiance to the complexion with the Beauty Of Joseon Ground Rice And Honey Glow Mask, a brightening skincare treatment from the Korean beauty specialists.\u003c\/p\u003e\n\u003cp\u003eThis wash-off clay face mask is formulated with bentonite and Kaolin clays to help absorb excess oil, lift away impurities, and mattify the complexion without causing dryness. A blend of hydrating Korean rice extracts is combined with soothing honey to promote softer skin that continues to feel supple after the mask is rinsed away.\u003c\/p\u003e\n\u003cp\u003eThe Beauty Of Joseon Ground Rice And Honey Glow Mask uses gentle exfoliation to refresh the complexion, so it can be used weekly or whenever the skin needs a lift.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003cbr\u003eThe Beauty Of Joseon Ground Rice And Honey Glow Mask, a wash-off clay face mask\u003cbr\u003eExpert Korean skincare that offers gentle exfoliation\u003cbr\u003eKaolin and bentonite clays work to absorb impurities and excess oil\u003cbr\u003eSoothing honey and hydrating glycerine help maintain skin comfort\u003cbr\u003eA brightening treatment for regular use\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Apply\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply a thick, even layer to clean, dry skin and leave on for 15–20 minutes before rinsing with lukewarm water. Use once a week or whenever your skin needs a boost.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809968130246-3.gif?v=1790867801\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":64756777779577,"sku":"0117711","price":15.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809968130246.gif?v=1790867771"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-100ml","title":"Beauty Of Joseon Radiance Cleansing Balm 100ml","description":"\u003ch2\u003eBeauty Of Joseon Radiance Cleansing Balm 100ml\u003c\/h2\u003e\n\u003cp\u003eBegin a deep cleansing ritual with Beauty Of Joseon Radiance Cleansing Balm, a buttery cleanser from the Korean skincare brand that’s enriched with brightening botanical extracts.\u003c\/p\u003e\n\u003cp\u003eThis gentle cleansing balm has been developed to dissolve impurities, makeup and sunscreen without causing dryness. Formulated with clarifying rice seed water and hydrating rice bran oil, it supports softer skin that feels comfortably supple, even after rinsing. Next, nourishing oatmeal extract works to provide soothing comfort and supports the skin’s natural barrier.\u003c\/p\u003e\n\u003cp\u003eBeauty Of Joseon Radiance Cleansing Balm can be used alone or as the first stage of a double-cleansing routine. It emulsifies effortlessly with water and rinses away without leaving any residue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003cbr\u003eBeauty Of Joseon Radiance Cleansing Balm from the Korean skincare brand\u003cbr\u003eA gentle, buttery cleansing balm with brightening benefits\u003cbr\u003eClarifying treatment that removes makeup and SPF cream\u003cbr\u003eNourishing rice bran oil and rice extracts promote softer skin\u003cbr\u003eUse as a single cleanser and for double-cleansing routines\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Apply\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith clean hands, apply the cleansing balm to dry skin and gently massage to dissolve makeup and impurities. Add water to emulsify, massage again, then rinse and follow with a water-based cleanser.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809606851663-3.gif?v=1790868242\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":64756839678329,"sku":"0117713","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809606851663.gif?v=1790868217"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-50ml","title":"Beauty Of Joseon Relief Sun Rice + Probiotics SPF50+ 50ml","description":"\u003ch2\u003eBeauty Of Joseon Relief Sun Rice + Probiotics SPF50+ 50ml\u003c\/h2\u003e\n\u003cp\u003eProtect skin every day with Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++, a lightweight Korean sunscreen that combines advanced UV protection with lasting hydration. This moisturising SPF helps defend against UVA and UVB rays while leaving skin looking fresh, smooth and radiant. The silky cream texture absorbs quickly without feeling greasy or leaving a white cast, making it ideal for everyday wear and creating a healthy glass skin finish.\u003c\/p\u003e\n\u003cp\u003eFormulated with nourishing rice extract, hydrating glycerine and a probiotic complex, Beauty of Joseon Relief Sun helps support your skin barrier while keeping skin soft, comfortable and balanced throughout the day. Niacinamide helps promote a brighter, more even-looking complexion, while the lightweight formula layers effortlessly under makeup or as the final step in a morning skincare routine.\u003c\/p\u003e\n\u003cp\u003eSuitable for normal, dry, combination and dehydrated skin types, this hydrating Korean SPF delivers broad-spectrum SPF50+ PA++++ protection with a comfortable, non-sticky finish. Apply generously as the final step of your morning skincare routine before sun exposure and reapply every two to three hours to help maintain protection and keep skin looking dewy and healthy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003cbr\u003eBeauty Of Joseon Relief Sun: Rice + Probiotics, a lightweight sunscreen\u003cbr\u003eCreamy, non-sticky SPF50 sun protection\u003cbr\u003eRice extracts work to deliver hydrating skincare\u003cbr\u003eNon-greasy moisturising treatment that helps to leave the skin looking dewy\u003cbr\u003eFast-absorbing formula for oily, combination and normal skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Apply\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply generously as the final step of your morning routine. Reapply every 2–3 hours for continued sun protection.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809782555508-2.gif?v=1790870075\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":64756896629113,"sku":"0117714","price":15.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809782555508.gif?v=1790868883"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml","title":"Beauty Of Joseon Revive Eye Serum Ginseng + Retinal 30ml","description":"\u003ch2\u003eBeauty Of Joseon Revive Eye Serum Ginseng + Retinal 30ml\u003c\/h2\u003e\n\u003cp\u003eFirm the skin around the eyes with Beauty Of Joseon Revive Eye Serum: Ginseng + Retinal, a Korean skincare product that absorbs quickly to combat the appearance of fine lines and wrinkles.\u003c\/p\u003e\n\u003cp\u003eThis brightening serum is formulated with ingredients that work to hydrate, brighten and improve skin elasticity. It features ginseng root extract, which targets fine lines and wrinkles, increases elasticity, helps reduce puffiness, and brightens the skin. It also contains niacinamide, which works to lock in moisture and protect the skin from environmental damage, and cocoa extract, which helps protect against UV damage, moisturise, and keep the skin supple and soft.\u003c\/p\u003e\n\u003cp\u003eBeauty Of Joseon Revive Eye Serum: Ginseng + Retinal has a lightweight milky texture to help revitalise tired eyes, and give an overall brighter and younger look. Suitable for all skin types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003cbr\u003eDesigned to eliminate dark circles\u003cbr\u003eCombats the appearance of fine lines and wrinkles\u003cbr\u003eWorks to brighten the skin\u003cbr\u003eHelps improve elasticity and reduce puffiness\u003cbr\u003eLightweight and fast-absorbing\u003cbr\u003eSuitable for all skin types\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Apply\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePump the applicator 1–2 times and use your ring finger to gently pat the product under the eyes and around the eye area. Use morning and night, and always layer under sunscreen during the day.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809738316146-4.gif?v=1790926669\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":64757064008057,"sku":"0117715","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/8809738316146.gif?v=1790926628"}],"url":"https:\/\/gordonsdirect.com\/collections\/beauty-of-joseon\/face-masks.oembed","provider":"Gordons Direct","version":"1.0","type":"link"}