{"title":"color wow","description":null,"products":[{"product_id":"color-wow-color-security-conditioner-250ml","title":"Color Wow Color Security Conditioner 250ml","description":"\u003ch2\u003eColor Wow Color Security Conditioner 250ml\u003c\/h2\u003e\n\u003cp\u003eThe Color Wow Security Conditioner hydrates, softens, and maintains the vibrancy of fine to normal, colour-treated hair. 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Massive results, zero effort!\u003c\/p\u003e\n\u003cp\u003eCocktails start working the moment blow dryer heat hits your hair, instantly strengthening strands, adding thickness or restoring silky suppleness. Plus, packed with powerful heat protectants, they also protect against the side effects of heat styling, from colour fade to dehydration, for your healthiest hair always.\u003c\/p\u003e\n\u003cp\u003eThe Color Wow Carb-Infused Dream Cocktail is a leave-in thickening treatment that transforms fine, thin hair into thicker, fuller hair in a single blow-dry. It is ideal for fine, thin or limp hair that needs body, volume and texture, or hair that can’t hold a style and falls flat. Suitable for both coloured and non-coloured hair, safe for keratin-treated hair, brazilian blowouts and even extensions. It is ideal for colour-treated hair that has lost mass.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it's WOW\u003c\/strong\u003e\u003cbr\u003eMakes a major difference with just one blow-dry.\u003cbr\u003eInstantly adds mass by bonding a weightless carb-based complex to hair’s surface.\u003cbr\u003eHeat protectant.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060150185151-3.gif?v=1749121615\" alt=\"\"\u003e\u003c\/p\u003e","brand":"color wow","offers":[{"title":"Default Title","offer_id":55304027210105,"sku":"0113736","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060150185151.gif?v=1749121521"},{"product_id":"color-wow-xtra-large-bombshell-volumizer-195ml","title":"Color Wow Xtra Large Bombshell Volumizer 195ml","description":"\u003ch2\u003eColor Wow Xtra Large Bombshell Volumizer 195ml\u003c\/h2\u003e\n\u003cp\u003eFirst-of-a-kind non-drying volumising technology; no alcohol or salts; instantly thickens; lasts for days.\u003c\/p\u003e\n\u003cp\u003eTypical volumising products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up, full-volume hair. However! opening the cuticle is very damaging, and leads to dehydration, frizz, brittleness. Xtra Large uses totally new volumizing technology: a weightless yet bulky polymer blend(fortified with strand-strengthening BAMBOO) that mimics a raised outer cuticle layer but leaves hair’s essential cuticle layer smooth, intact, and hydrated. The result? Instant voluptuous, sexy “naked” volume, body, guts and grip without compromising hair health.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e mass.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it's WOW\u003c\/strong\u003e\u003cbr\u003eOur hair volumizer is free of alcohol, salt, drying resins typically used to create volume.\u003cbr\u003eMassive volume plus super healthy hair quality.\u003cbr\u003eLong-lasting with heat protection.\u003cbr\u003eInnovative light, frothy formula for weightless volume.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060150185663-3.gif?v=1749128731\"\u003e\u003c\/p\u003e","brand":"color wow","offers":[{"title":"Default Title","offer_id":55304162836857,"sku":"0113735","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060150185663.gif?v=1749128696"},{"product_id":"color-wow-dream-coat-supernatural-spray-200ml","title":"Color Wow Dream Coat Supernatural Spray 200ml","description":"\u003ch2\u003eColor Wow Dream Coat Supernatural Spray 200ml\u003c\/h2\u003e\n\u003cp\u003eIf you’re prone to unwanted frizz, then you might want to try this out. Like a protective cover for your hair, this ultra-light, silicone-free spray effectively repels moisture, leaving hair gorgeously smooth and silky. On testing, we found this really stood up to rain showers and office humidity; we’re calling it our new hair hero!\u003cbr\u003eDream Coat Supernatural Spray Magically transforms the texture of the hair giving amazing humidity-proofing powers. Colour chemicals leave hair porous and vulnerable to humidity. Dreaded moisture gets in – hair gets puffy, frizzes out! DREAM COAT, inspired by new textile technology, covers each hair strand with an invisible waterproofing cloak. 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The best treatment for dry, dehydrated or damaged hair.\u003c\/p\u003e\n\u003cp\u003eColor Wow Money Mask leaves hair smooth and shiny, without weighing it down. The light formula with marine actives of Mediterranean origin is suitable for all hair types, even the finest.\u003c\/p\u003e\n\u003cp\u003eParaben-free. Sulphate-free. Gluten-free. Vegan.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003eApply Color Wow Money Mask after shampooing. Squeeze hair to remove excess moisture, then apply to wet hair.\u003c\/p\u003e\n\u003cp\u003eUse fingers (or a wide tooth comb) to work product through to ends. How much you use depends on the length, thickness and health\/condition of your hair. Start with one “finger scoop” and apply enough to cover hair from roots to ends. Apply more product as needed.\u003c\/p\u003e\n\u003cp\u003eLeave mask on hair for 3 to 5 minutes in the shower, or up to 20-30 for a deep treatment. (There is no problem if you leave the mask on longer- it will auto-stop when your hair strands have reached the saturation point.) There is no need to shampoo after using, simply rinse hair thoroughly.\u003c\/p\u003e\n\u003cp\u003eThe benefits and effects from Color Wow Money Mask last for days and through several shampoos. 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Suitable for use on wet or dry hair, the clear formula utilises a powerful uv filter to lock in colour and prevent fading, whilst protecting from environmental aggressors that can lead to dullness. Temporarily seals cuticles and provides superior hydration to leave locks vibrant, glossy and super soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy It's WOW\u003c\/strong\u003e\u003cbr\u003eCombines the conditioning benefits of an oil with the shine power of a serum\u003cbr\u003eUltra-light, non-greasy\u003cbr\u003eSparkling high-gloss finish locks down the cuticle and temporarily seals split ends\u003cbr\u003e3 levels of heat protection\u003cbr\u003eProtects against UV rays and colour fade\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003cbr\u003e1. Use on wet or dry hair.\u003cbr\u003e2. On wet hair: Apply a few drops to hands and distribute through hair, concentrating on lower lengths and ends. Style as desired.\u003cbr\u003e3. 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This next-level ultra-moisturizing frizz spray for hair uses advanced humidity-blocking technology to make hair water-resistant—locking moisture in and keeping external humidity out.\u003c\/p\u003e\n\u003cp\u003eWhen activated by heat, it forms a lightweight, invisible matrix that seals the cuticle and smooths every strand into a glassy, glossy finish. It prevents styles from reverting to frizz, even in the worst humidity. Sleek, straight results last through up to 3–4 shampoos, so there’s no need to reapply after every wash.\u003c\/p\u003e\n\u003cp\u003eBuilt-in heat protection up to 450oF\/230oC\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003cbr\u003eFor extremely dry\/dehydrated hair, porous hair, and curly\/coily hair. Safe for Keratin-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eStep 1: After shampooing with the Color Wow Color Security Shampoo and Conditioner, ensure hair has been towel-dried thoroughly.\u003cbr\u003eStep 2: Divide hair into sections using a hairbrush or comb.\u003cbr\u003eStep 3: Spray each section liberally with the Color Wow Extra Strength Dream Coat and use a hair comb to spread the hairspray from roots to ends.\u003cbr\u003eStep 4: Blow-dry each section using a hairdryer and tension. Dryer heat is required to activate.\u003cbr\u003eStep 5: If using a hair straightener, heat should not exceed 190°C.\u003cbr\u003eStep 6: For the best glossy finish, complete your hair routine with the Color Wow Pop \u0026amp; Lock Gloss Finish\u003cbr\u003eUse every 3-4 shampoos.\u003c\/p\u003e","brand":"color wow","offers":[{"title":"Default Title","offer_id":64474737770873,"sku":"0117469","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5060150185748.gif?v=1788788558"},{"product_id":"color-wow-hold-em-hair-spray-230ml","title":"Color Wow Texas Hold 'Em Big Hold Hairspray 230ml","description":"\u003ch2\u003eColor Wow Texas Hold 'Em Big Hold Hairspray 230ml\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003eCOLOR WOW Texas Hold ‘Em Big Hold Hairspray is a breakthrough in high-performance, extra hold hairspray—created to lock styles in place without stiffness or flaking. Engineered to deposit up to 50% less alcohol than leading sprays, it’s less dehydrating and won’t dull your shine.\u003c\/p\u003e\n\u003cp\u003eThis ultra-lightweight formula delivers major hold and moldability without stickiness. Enhanced with 2 types of heat protection and built-in UV defense against color fade, it shields hair from styling stress and humidity-induced frizz.\u003c\/p\u003e\n\u003cp\u003eGet 82% style retention in high humidity**, and smooth, lasting control. Whether you’re building volume or setting curls, this spray ensures your style holds up\u003c\/p\u003e\n\u003cp\u003eSuitable for\u003cbr\u003eStraight, Wavy, Curly, and Coily (all hair types)\u003c\/p\u003e\n\u003cp\u003eHow to use\u003cbr\u003eShake well. Spray on styled hair from about 10 inches away.\u003c\/p\u003e\n\u003cp\u003eHazards and Cautions\u003cbr\u003eAvoid contact with eyes. 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Whether you're braiding, curling, or refreshing second-day hair, this lightweight spray with heat protection up to 450oF\/230oC provides the support you need — minus the crunch.\u003cbr\u003eHair stays touchable and voluminous with a natural, flexible finish.\u003c\/p\u003e\n\u003cp\u003eIdeal for all hair types but especially color-treated hair, our heat protectant texture spray is formulated with translucent moisturizing elastomers, so it won’t leave white chalky residues, dehydrate your hair, or “glue” hair strands together when you use heat styling tools.\u003c\/p\u003e\n\u003cp\u003eHybrid copolymers give your hair long-lasting style memory.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it's WOW\u003c\/strong\u003e\u003cbr\u003e- Unique moisturising texture spray won’t dry hair or glue strands together\u003cbr\u003e- Transparent texturisers won’t cloud or dull colour\u003cbr\u003e- Non-yellowing\u003cbr\u003e- Never sticky or stiff\u003cbr\u003e- Powerful heat protection up to 450oF\/230oC\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003e1. 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Its innovative formula lifts away excess oil while leaving hair soft, silky, and full of body.\u003c\/p\u003e\n\u003cp\u003eEnriched with olive leaf extract, it helps prevent scalp flaking and supports a healthy scalp microbiome. Anti-pollution and deodorising agents help hair stay fresh and vibrant throughout the day.\u003c\/p\u003e\n\u003cp\u003eWith no clumping, talc-free formulation, and virtually no residues, this dry shampoo ensures hair looks freshly washed in seconds. 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