{"product_id":"john-frieda-go-blonder-lightening-shampoo-250ml","title":"John Frieda Go Blonder Lightening Shampoo 250ml","description":"\u003ch2\u003eJohn Frieda Go Blonder Lightening Shampoo 250ml\u003c\/h2\u003e\n\u003cdiv id=\"contentOmnipresent\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cdiv id=\"contentOmnipresent\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cp\u003eThis brightening shampoo for blonde hair gradually reveals your brightest blonde, lightening up to two shades* while strengthening** strands from within.\u003c\/p\u003e\n\u003cp\u003eWith our Citrus Botanical Blend and mood-boosting AuraBoost™ fragrance, it gently cleanses for visibly lighter, sun-kissed hair that looks and feels healthy, strong, and luminous – whatever the weather.\u003c\/p\u003e\n\u003cp\u003e*Based on the total routine: Shampoo, Conditioner \u0026amp; Spray.\u003cbr\u003e**When using Shampoo, Conditioner \u0026amp; Spray, compared to a standard shampoo.\u003c\/p\u003e\n\u003cp\u003eThis product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGently massage into wet hair, lather and rinse well.\u003c\/p\u003e\n\u003cp\u003eFollow with Go Blonder Lightening Conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"John Frieda","offers":[{"title":"Default Title","offer_id":57139877642617,"sku":"0116380","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5037156097603.gif?v=1777287407","url":"https:\/\/gordonsdirect.com\/products\/john-frieda-go-blonder-lightening-shampoo-250ml","provider":"Gordons Direct","version":"1.0","type":"link"}