{"product_id":"john-frieda-violet-crush-purple-shampoo-250ml","title":"John Frieda Violet Crush Purple Shampoo 250ml","description":"\u003ch2\u003eJohn Frieda Violet Crush Purple Shampoo 250ml\u003c\/h2\u003e\n\u003cdiv id=\"contentOmnipresent\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cdiv id=\"contentOmnipresent\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cp\u003eBanish brass and stay platinum. This purple shampoo for blonde hair gradually neutralises yellow tones for bright, hydrated, brass‑free blondness*.\u003c\/p\u003e\n\u003cp\u003eWith Crushed Violet Pigments and Pro-Vitamin B5, its hydrating, non-stripping formula instantly restores coolness and strengthens as you cleanse.\u003c\/p\u003e\n\u003cp\u003e*When following the total routine, including mask.\u003c\/p\u003e\n\u003cp\u003eThis product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMassage into wet hair, lather and leave on for 1 minute.\u003c\/p\u003e\n\u003cp\u003eRinse well and follow with Violet Crush Conditioner for best results.\u003c\/p\u003e\n\u003cp\u003eUse daily until desired colour result is achieved.\u003c\/p\u003e\n\u003cp\u003eTo maintain results, alternate with your regular shampoo as needed.\u003c\/p\u003e\n\u003cp\u003eFor more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo.\u003c\/p\u003e\n\u003cp\u003eRinse hands immediately after applying shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"John Frieda","offers":[{"title":"Default Title","offer_id":57150818550137,"sku":"0116378","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/7320\/7704\/files\/5037156297683.gif?v=1777288454","url":"https:\/\/gordonsdirect.com\/products\/john-frieda-violet-crush-purple-shampoo-250ml","provider":"Gordons Direct","version":"1.0","type":"link"}