Clairol Blonde It Up Permanent Hair Dye

Meet Clairol Blonde It Up, their most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? The patented AminoLift Technology effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hair’s natural keratin and protein and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft, and glossy finish.

- AminoLift Technology lifts pigments inside the hair
- AminoGlycine Complex helps protect hair’s natural keratin and protein and helps keep its structure intact
- Hair up to 5 levels lighter with no bleach
- Conditioned, soft hair results
- Glossy finish