This brightening shampoo for blonde hair gradually reveals your brightest blonde, lightening up to two shades* while strengthening** strands from within.

With our Citrus Botanical Blend and mood-boosting AuraBoost™ fragrance, it gently cleanses for visibly lighter, sun-kissed hair that looks and feels healthy, strong, and luminous – whatever the weather.

*Based on the total routine: Shampoo, Conditioner & Spray.
**When using Shampoo, Conditioner & Spray, compared to a standard shampoo.

This product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.

Directions:

Gently massage into wet hair, lather and rinse well.

Follow with Go Blonder Lightening Conditioner.