L'Oréal Paris Préférence Rich Luminous Fade-Defying Permanent Hair Colour

Explore the vibrant possibilities with Préférence Hair Colour, designed to help you achieve your dream hair colour. If you're seeking fade-defying, luminous shades, L'Oréal Paris Préférence Rich Luminous Fade-Defying Permanent Hair Colour offers an exceptional permanent solution.

Looking for long-lasting, beautiful colour? Try L'Oréal Paris Preference Permanent Hair Colour, L'Oreal Paris' most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine.

Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed.

1) Oil-In-Gel Colour - highest grade dyes for a beautifully rich and multidimensional colour.
2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage.
3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors.

Key Benefits:

Rich Luminous Fade-Defying Hair Colour.
Up to 9 Weeks of Colour Longevity and Intense Shine.
Up to 100% Grey Coverage.
Up to 90% Less Breakage.
Premium Colouration Experience with High Shine Serum, Vitamin E and UV Filters.
Suitable for All Hair Types & Textures.